A decade has passed since we started running our list of 50 Best Cellular Game Makers, where we analyze which developers have done all the right steps in the past 12 months. US mobile game company, Zynga, won the highest award this year. After initially struggling to adapt to the mobile market, the company has again fought with a new strategy that has seen it rise to the top of the industry in one of the biggest gaming industry cycles.
The company reported revenues of $ 306 million (up 41% year-on-year), and total orders of $ 376 million (up 61% year-on-year). A number of company records are set, with Empires & Puzzles and Join the Dragon! both see income and booking records in Q2, and Words With Friends on mobile see revenue and booking records too. Overall, the company sees the best revenue and mobile ordering in its history, and is on the right track to have the best annual revenue since 2012. Overall cellular revenue reaches $ 287 million (up 49% year on year), and orders are at $ 358 million (up 69% year on year). Mobile advertising revenue is $ 64 million (up $ 28 million year-on-year). When starting to play Zynga Poker game, Zynga Chips is a necessary element on condition that you would like to hold a leadership position in Zynga Poker game.
Direct service is said to be the main driving force for sales, with Empires & Puzzles and Merge Dragons generating $ 70 million in deferred revenue. Both games hit records in terms of income and bookings, while Words with Friends also got the best Q2 in franchise history. Mobile phone sales in particular generated $ 287 million, which is up 49 percent year-on-year together. Cellular orders grew 69 percent to $ 358 million. Zynga's advertising revenue claims the highest Q2 on cellphones with $ 64 million, up 28 percent year-on-year, while ad bookings increased 27 percent to $ 64 million.
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09 Septembar, 2019 03:01
Zynga reveals the best mobile revenue and bookings in the company's history




